Laura Recommends

March Recommendations

April 2, 2018

When looking back, March seems to have gone by so fast that I couldn’t remember even reading or watching anything worth sharing with you. However, at a second glance, I made up a way longer list than what I was expecting:

BOOKS

Atlas of Beauty by Mihaela Noroc

Mihaela Noroc has been traveling the world in order to capture with her camera the many different shapes beauty takes in women. Her new book is a superb depiction of how beauty is not only on the outside and how more likely, our stories are the ones which make us shine. You can read more about her world-renowned project by having a look at her website.

 

PLACES

Museum of Little Paris, Bucharest

I wanted to keep this magical place for myself, but my desire to help push local brands eventually won. Probably the most charming apartment in the Old City Centre of Bucharest, this photo studio turned into an antiquities-lover heaven is now on its way to becoming a little museum portraying how Bucharest used to look back when it was called The Little Paris.

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LauraxELLE, travel

Jet. Set. Marrakesh!

March 29, 2018

Perhaps the foreign city I think most often of, Marrakesh has been on my bucket list for many years until I finally managed to go and I would still return there anytime. This Recommendation list reminded me of so many beautiful memories, tastes, colors and sounds that my heart was already feeling like it was there again.

As always, I want to be fair and transparent with you, so the places marked with an asterix (*) are places I have not had yet the pleasure to pay a visit, but they are still highly recommended amongst the well-traveled circle.

HOW TO GET THERE

There are no direct flights between Bucharest and Marrakesh, however, you may opt for one of the plenty trips with one stopover in Europe. Be prepared for a minimum six-hour flight, layover included.

WHAT TO DO

Walk through the Medina, the old neighbourhood which surrounds the Jemaa el-Fna square. Do that during the day for bargaining in the souq area, buying trinkets and drinking many fresh fruit juices. During the night the Jemaa el-Fna square turns into a melting pot of snake charmers, food from all corners of the world and henna-tattoo artists, whose dexterity into creating intricate designs is absolutely incredible. Also, don’t miss out on a visit to the Yves Saint Laurent museum, inaugurated in October 2017 in the vicinity of the Majorelle Garden, the famous property YSL bought together with Pierre Bergé.

For some relaxation moments, choose the spa of the La Mamounia hotel, a property of almost seven hectares nearby the famous Koutoubia mosque or savour a mint tea in the shadows of Le Jardin Secret, a central botanical garden which has been recently restored and whose origins date back to the 17th century.
Other two places you should definitely see are:

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Laura Recommends

February Recommendations

March 1, 2018

To be honest, without this blog post I would have had no idea how February passed by or what I did during this awfully short month. March already seems like a very full month, so here’s to hoping I still find some time to tackle my ever growing to-read pile of books. Until then, here is a quick list of things I enjoyed, read or listened to in the past weeks:

BOOKS

Onward – Howard Schultz with Joanne Gordon

I really loved this book. Usually business books or biographies which look at how a certain entrepreneur made it are too vague to really teach you anything beyond the usual clichés of pushing forward and thinking outside the box and just descriptive enough to make the case for a new book on the stands. This is not the case for Onward. Although it has a narrow scope (mostly looking at the years between 2007 and 2011 with few flashbacks), it is full of details, honest retellings of the harshest economical moments of the past decades and many ideas of how to build, manage and lead a culture and a company.

Made to Stick – Chip and Dan Heath

I love the recipe that the Heath brothers developed after analysing thousands of sticky or rather unsticky moments (to put simply, they correlate the sticky term to something or someone being memorable). They concentrated everything they learned in an essence called SUCCES – Simple Unexpected Concrete Credible Emotional Stories, which you can apply to most of the messages you want to convey.

PODCASTS

Pardon my French

I love Garance Doré, everything she creates is utterly beautiful and emanates a very French air. I think I first discovered her illustrations, then her website and book. Her podcast, Pardon my French, featured awesome guests such as Morgane Sézalory, the founder of the famous and quintessentially Parisian brand, Sézane, and Christian Louboutin, who needs no further introduction. Both interviews, although a bit too long for my commute, were full of insights and stories I had not heard before about the two designers. I highly recommend them if you are into fashion or any other creative industry.

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LauraxELLE

Job title: Influencer

March 1, 2018

What is the value we bring in the lives of people who follow us? In a digital world marked by the passivity we experience in front of content (also known as content fatigue), what sort of content should we choose to produce? What are the points of difference between influencers in 2018 and what does it actually mean to be an influencer? Have we lost our own personal filter due to our desire to integrate ourselves in certain communities and false standards?

INFLUENCER = person which has the power to influence many people, mainly via social media networks or traditional media channels

They say 2017 was the year of the influencers. I would say that it was the year of the mobile window showcases. #ad #spon #blessed

Due to Instagrammers’ desire to monetize their content in front of an audience seemingly willing to be bombarded by advertorials, paid images and ads, nowadays anyone with a following bigger than a couple of thousand people gets to call themselves an influencer. Obviously, because the agencies and the companies are still in the beginning period of the Influencer Marketing era, they don’t see ill-fitted to attract on board of their campaigns people who are exact replicas of each other. These people tell the same story with their content, overwhelmingly photograph from the same perspective the watch turned to face them to announce a discount code WATCH15 and each of them addresses to almost identical crowds of users.

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